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About

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I am a multidisciplinary freelance Creative Director, specialising in digital experiences and interactive environments for global brands and agencies. I have led teams and projects at Google Creative Lab, Nike Oregon and Wieden + Kennedy London. My work sits within the intersection of art, design, storytelling and technology.

A collaborator at heart, I enjoy working with specialists within a range of industries to design, build and execute as well as partnering with internal teams and departments to create visionary projects.
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My work has won international industry awards, from D&AD, Cannes Lion’s to Webby’s. They have also been exhibited at the London Design Museum and are part of the permanent collection at the Cooper Hewitt Gallery in New York.

creative director

Selfridges | Pixel 2 Luxury Portrait

The installation was part of ‘The Flipside’ experience at the Old Selfridges Hotel alongside brands such as Byredo, Louis Vuitton and Thom Browne. To launch the Pixel 2 we partnered with TEM and created an immersive installation that demonstrated the device's incredible camera quality and low light photography.

Composed of a series of mirrored glass rings and projected light.

The installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.

The installation demonstrated the Google Pixel 2’s incredible low light capabilities, with the structure nodding to the extruded lens of the Google Pixel 2.

By selecting an array of images representing places, experiences and moments a unique backdrop was created using a generative process along with a bespoke soundscape signature.

Capturing amazing low light images of the user within the installation

Once the image was captured the photo was displayed in the London Selfridges windows and digital screens across London.

Once the image was captured the photo was displayed in the London Selfridges windows and digital screens across London.

Your portrait was also available to print and take home.

Your portrait was also available to print and take home.

The installation was reinstalled at the Serpentine Gallery London.

The installation was reinstalled at the Serpentine Gallery London.

Press

Credits

Creative Directors: Tom Seymour, Kirsty Minns

ECD: Steve Vranakis

Team Lead: Peter Semple

Producer: Alex De Castro

Lead Designers: Saori Masuda, Nicola Gastaldi, Mary Leonard

Creative Production: TEM

System Programming: Bruno Imbrizi

Executive Producer: Valterri Laihanen

Sound/Audio: Robert Thomas

Fabrication: MDM Props

Visual Programming: David LI

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