Nike | Nike Rise Seoul
Nike Rise Seoul combines data science, local members sport activity and the pulse of the city. As Senior Creative Director working on this retail concept I worked with the team on the creative strategy, services and experiences for the store as well as spearheading the underlying retail operating system, Sport Pulse.
Nike Rise Seoul Service’s include.
Inside Track which is an RFID enabled table to compare footwear based on members reviews of the products.
Sport Pulse displays realtime sport activity from Nike NRC and NTC. Highlighting members sport behaviors, insights and trends in the city.
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City Replay gives visitors a chance to personalize their purchases using an assortment of hyperlocal Seoul products. It also provides a place to upcycle and repair old or worn Nike products
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The Nike Rise Seoul is the perfect example of how bridging the digital and physical can bring the city closer through sport, lifestyle and culture. The concept is currently being rolled out globally. Thanks to the Nike Rise Global team and all the partners involved.
