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About

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I am a multidisciplinary freelance Creative Director, specialising in digital experiences and interactive environments for global brands and agencies. I have led teams and projects at Google Creative Lab, Nike Oregon and Wieden + Kennedy London. My work sits within the intersection of art, design, storytelling and technology.

A collaborator at heart, I enjoy working with specialists within a range of industries to design, build and execute as well as partnering with internal teams and departments to create visionary projects.
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My work has won international industry awards, from D&AD, Cannes Lion’s to Webby’s. They have also been exhibited at the London Design Museum and are part of the permanent collection at the Cooper Hewitt Gallery in New York.

Tom Seymour
creative director

Global Goals | Voices For Change

At the 2021 London Design Biennale at Somerset House, World renowned artist and the Biennale director Es Devlin created the Forest For Change in collaboration with Project Everyone and the Global Goals. I was tasked with creating a way for the public to interact with the Global Goals Pavillion and be part of COP26.

Working closely with Project Everyone and Es Devlin’s Studio we created the Voices for Change.

A chance for everyone to share the change they want to see in the World. Visitor's were able to scan a QR code, choose the goal most relevant to the change they wanted to see and record their voice at the 17th Pillar.

Working with Robert M Thomas we created a generative composition that evolved based on each person's voice which was then played back into the pavilion.

Once visitors had added their voice they received a portrait and a visualization of their voice wrapped around them. This was achieved using depth cameras and Unreal Real Engine.

Thousands of visitors added their voice at the pavilion and online. Working with the Google Arts and Culture team the installation was re-created digitally to be shared with the World.

Voices for Change went on to open COP26 in Glasgow alongside portraits of Global Goal ambassadors photographed by the artist JR.  A way for all World leaders to hear the wants and needs of the world.

Press

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Dezeen
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GQ
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Forbes
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CNN

Credits

Artist / Director: Es Devlin
17th Pillar Interactive Creative Director: Tom Seymour
Executive Producers: Richard Curtis, Kate Garvey and Rachel Waldron
Co-Creators and Global Goals Lead: Project Everyone
Landscape Designers: Philip Jaffa, Fahmi Ardi (Scape Design)
Bird Song Soundscape: Brian Eno, Cheryl Tipp and the British Library Board
Pavilion Music: Robert M Thomas
Associate Designer: Jack Headford (Es Devlin Studio)
Production Team: Angus Cunningham, Darren Bosworth (Scotscape)
Principle Contractor: Jez Clarke, Jez Gooden (Beautiful Wonder)
Lighting Design and Luminaires: John Cullen Lighting
Sound Supplier: Andrew Hedges (Autograph Sound)
Structural Engineers: Neil Thomas, Christopher Matthews (Atelier One)
17th Pillar Executive Producer: Hannah Cameron
17th Pillar Production & Installation: Artists & Engineers, Olaya de Marcos, William Young, Francis Redman, Elise Plans
Supported by: Google.org, Salesforce
Material Partner: Amorim
Additional supporters: Pangaia, Google Arts and Culture, Bloomberg Philanthropies
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